Article archive

Category: Business

Ideas and practical guidance for running, promoting and improving a business online.

Business owner comparing domain name ideas on a planning board

Business Domains

How to Choose a Good Domain Name When Your First Choice Is Taken

The best domain names are clear, memorable and easy to trust. Here is how to find a strong option when the obvious choice has already gone. Read article

Website accessibility review on a desk with mobile and desktop screens

Business Web Design

How to Make Your Website More Accessible

Website accessibility is good for visitors, good for usability and good for business. These practical checks are a strong place to start. Read article

Customer support workers responding to customer enquiries

Business E-Commerce

How Better Customer Service Can Boost Ecommerce Sales

Good ecommerce support can reduce hesitation, recover abandoned baskets and turn one-time buyers into repeat customers. Read article

Business email solution on multiple devices

What to Look For in a Business Email Solution

A good business email solution should look professional, protect your inbox, give enough storage and work reliably across devices. Read article

Notebook content calendar used for planning website updates

How to Keep Your Website Relevant and Fresh

A website should not stand still after launch. Regular updates help visitors, search engines and potential customers see that your business is active. Read article

Solopreneur working securely on business accounts

Business Security

Cyber Security Tips for Solopreneurs

When you run a business alone, security still matters. These practical habits can help protect your accounts, website, email and customer data. Read article

Domain extension options being compared for a business website

Business Domains

When a .com Domain Is Not Available

If the .com version of your domain is already taken, you still have options. The right alternative should be clear, trusted and easy to remember. Read article

Small business website planning with notes and page layouts

Business Web Design

Essential Elements Every Small Business Website Needs

A small business website does not need to be complicated, but it does need to answer the right questions and make the next step obvious. Read article

Planning notes representing ecommerce content marketing strategy

Business E-Commerce

How Content Marketing Can Help Ecommerce Stores Grow

Content marketing can help ecommerce stores attract search traffic, answer customer questions and build trust before the sale. Read article

Envelope on a wooden desk representing email marketing

How to Write More Effective Marketing Emails

Effective marketing emails are clear, useful and easy to act on. Focus the message, segment your audience and make the next step obvious. Read article

Arrow pointing to the right on a blue background

Increase Website Conversions With Great Calls to Action

A clear call to action helps website visitors understand what to do next. Learn how to make CTAs more useful, visible, and persuasive without making your site feel pushy. Read article

Padlock securing network equipment in a data centre

Business Security

Practical Security Tips for Small Businesses

Small business security does not need to be complicated, but it does need attention. These practical steps can help protect your website, email, devices and customer data. Read article