Article archive

Category: Web Design

How to build websites that look good, work properly and make life easy for visitors.

SEO planning screen showing several URLs pointing to one canonical page

What Are Canonical URLs and Why Do They Matter for SEO?

Canonical URLs help search engines understand which version of a page should be treated as the main one when similar content appears in more than one place. Read article

UX designer reviewing website choices and user journey notes

Business Web Design

Dark Patterns in UX: What Businesses Should Avoid

Dark patterns may push people into action, but they damage trust. Better UX helps customers make clear, confident choices. Read article

Website design drawings and planning notes

Business Web Design

Good Web Design Is Not a Matter of Luck

Successful web design is usually the result of clear goals, good structure, useful content and steady improvement rather than luck. Read article

Web designer planning a website layout and mobile experience

Business Web Design

Should You Build Your Own Website or Hire a Web Designer?

DIY website builders can be useful, but some projects need professional planning, design and support. Here is how to decide. Read article

Business team reviewing a customer journey for a website

Business E-Commerce Web Design

How to Build a Customer-Focused Business Website

A customer-focused website makes life easier for visitors. That means clearer copy, faster pages, helpful FAQs and fewer barriers to action. Read article

UX design workspace with notes and planning materials

Business Web Design

Why Website Design and Content Should Be Planned Together

Design and content shape each other. Planning them together creates clearer pages, smoother projects and websites that are easier to use. Read article

Business owner writing an About page for a website

Business Web Design

How to Write a Better About Page

A good About page should build trust by explaining who you are, what you do, why you do it and why customers should feel confident contacting you. Read article

Business website trust checklist with reviews security and contact details

Business Web Design

How to Build Customer Trust Through Your Website

Your website has to reassure people before they enquire. Clear information, proof, security and good service signals all help build trust. Read article

Customer support and live chat contact icons

Business Web Design

Can Live Chat Improve Website Enquiries?

Live chat can reduce friction and answer quick questions, but it works best when it is staffed, useful and part of a clear enquiry process. Read article

Video production setup for business website content

Business Web Design

How to Make Better Video Content for Your Business Website

Video can help explain your business, build trust and support key website pages. The best results come from clarity, planning and practical production choices. Read article

Website planning diagram in an open notebook

Business Web Design

Things to Think About Before Building Your First Website

Before you build your first website, it is worth making a few decisions about purpose, content, domain names, hosting, design and ongoing maintenance. Read article

Construction plans with helmet and drawing tools

Business Web Design

What a Construction Company Website Needs

A construction company website should show the work clearly, build trust quickly and make it easy for potential clients to request a quote. Read article