Article archive

Category: Business

Ideas and practical guidance for running, promoting and improving a business online.

Writer editing an existing blog post with notes and a laptop

How to Improve an Existing Blog Post

Updating old blog posts can be quicker than starting from scratch, and it can help useful content stay accurate, readable and relevant. Read article

Small business owner photographing handmade products in a studio

Business Web Design

How to Build a Website for Your Side Hustle

A practical website can help turn a side project into something more visible, credible and easier to manage. Read article

Online shopping and ecommerce concept

Business E-Commerce

How to Choose an Online Payment Processor

Choosing a payment processor affects checkout, trust, fees and day-to-day order management for your online store. Read article

Content planner arranging short website sections and headings

How to Make Your Website Content Easier to Digest

Good website content does not have to be short, but it does need to be easy to scan, understand and act on. Read article

Regular customer being served at a cafe counter

How to Keep Customers Coming Back

Repeat customers rarely happen by accident. A few simple habits can help people remember, trust and return to your business. Read article

Document management icons representing website privacy information

What to Include in Your Website Privacy Policy

A privacy policy should explain what personal data your website collects, why you use it, who receives it and how visitors can exercise their rights. Read article

Terms of service and conditions displayed for an online business

Business E-Commerce

Why Online Businesses Need Clear Terms and Conditions

Clear terms and conditions help online businesses set expectations around payments, delivery, returns, customer accounts and website use. Read article

Website sitemap structure shown as connected pages

What Is an XML Sitemap and Why Does It Matter?

An XML sitemap helps search engines discover important pages on your website. It is especially useful for larger sites, new sites and regularly updated content. Read article

FAQ and customer service icons representing a support knowledgebase

Business E-Commerce

How to Build a Customer Support System for Your Online Business

A good customer support system helps your team answer questions consistently, solve problems faster and learn from recurring issues. Read article

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Things to Remove From Your Website to Improve SEO

Improving SEO is not only about adding new content. Removing outdated pages, broken links, duplicate copy, intrusive pop-ups and unnecessary clutter can make a website more useful. Read article

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Simple Blog Post Ideas When You Are Stuck

Every business runs out of blog ideas now and then. These simple prompts can help you turn common questions, useful experience and everyday work into helpful articles. Read article

Customer reading online reviews on a phone

Business E-Commerce

Customer Reviews or Influencers: Which Builds More Trust?

Influencers can create awareness, but customer reviews often play a stronger role when buyers are deciding whether to trust a business. Read article